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Mike Montague interviews Dr. Mark Goulston, podcaster, speaker, and author of Just Listen, on How to Succeed at Selling More by Listening More. Find Mark at https://markgoulston.com/ Find his book Just Listen at https://www.amazon.com/gp/product/0814436471/ In this episode:

  • Best attitude, behavior, and technique on How to Succeed at Selling More by Listening More
  • Listen without memory or desire
  • People want to choose to buy, not feel pushed to buy
  • The Miracle on 34th Street strategy
  • To sell more never answer a question in your first conversation
  • Notice when the prospect uses emotionally charged language and ask them to tell you more about that
  • Compelling vs Convincing
  • Mark’s definition of success

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library.

  

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