Employees who are disconnected from company's goals are often the biggest roadblock to achieving business goals. In most cases, it's not due to ill intentions. They do not feel personally motivated to achieve company's goals. There is no connection between what they want and what the company is trying to achieve.
Typically, people set out and focus on their individual goals. It can be either personal development, financial success or job security to name but a few. Harness the power of employees’ personal goals and align them with the business goals. Here are three steps to do so.
Step One: Reach Out Early
Effective goal alignment requires a consultative approach. Involve people in discussions about the strategy and goals prior to finalising them.
People are far more likely to buy-in to and engage with a strategy and goals that they have contributed to. Business leaders often avoid involving their team in serious decisions. After all - boss always knows best, right?
Wrong, including team members in strategy planning process, increases their emotional investment. They are more likely to develop a sense of ownership of strategically important activities.
Step Two: Keep the Team Up-to-date
One of the biggest sources of delays on projects is a lack of transparency in communication within the business. Employees need to be certain they know where to access all the relevant information. They need to be clear about that the deliverables for which they will be held accountable.
People want to and should be kept in the loop about what affects them. Lack of communication leads to people filling in the blanks with their own version of reality.
Step Three: Measure and Provide Feedback.
All the outreach and transparent communication in the world will be for nothing if the team isn't delivering the agreed output. Identify metrics to which team's behaviours and outcomes can be measured.
At Sandler Scotland, each employee creates their own cookbook. A cookbook is a set of behaviours and actions which enable results to be achieved consistently.
Carefully following the recipe for a chocolate cake results in a chocolate cake. Just like it, following a cookbook results in achieving the identified goal.
Don't forget to provide employees with constructive feedback. It is for personal growth, learning from mistakes and ultimately achieving the desired goals.